Funeral Home Marketing Insights From the IFM Team

17 September 202630 min read

Schema Markup for Funeral Homes: A Practical JSON-LD Guide

LocalBusiness, not FuneralHome. A practical guide to schema markup for funeral homes, covering JSON-LD implementation, testing and CMA compliance.

Ai Search

How Perplexity and ChatGPT Recommend Funeral Services (And How to Be Cited)

How do ChatGPT and Perplexity decide which funeral homes to recommend? The mechanics, the evidence, and how to structure your site to be cited.

7 September 202623 min read

Ai Search

How to Check if Your Funeral Home Appears in AI Search (and What to Do if it Doesn't)

Is your funeral home visible in Google AI Overviews, ChatGPT, Perplexity and Claude? Here's how to check, and what to do if you're not showing up.

26 August 202618 min read

20 August 202624 min read

How Much Do Reviews Really Affect Funeral Home Visibility on Google?

The sourced data on how Google reviews affect funeral home visibility, ranking-factor scores, review benchmarks, and what actually moves the Map Pack.

19 August 202629 min read

How to Get More Google Reviews for Funeral Homes and Funeral Directors

Learn how to get more Google reviews for your funeral home with a compliant, aftercare-based system, plus the 2026 policy update and UK review law.

10 August 202621 min read

Why Fourth Place Costs Enquiries for Funeral Homes and Funeral Directors

Ranking fourth in Google's local pack can cut click-through by 29% versus third place. Here's what the data shows for funeral directors, and how to fix it.

What Families See When They Search for a Funeral Director

See exactly what a family finds when they search for a funeral director online, the Local Pack, reviews, and why it decides who gets the call.

23 July 202622 min read

Why the Local Three-Pack Matters for Independent Funeral Directors

Google's local three-pack decides who bereaved families call first. Here's why it matters more than organic rank, and what the data shows.

22 July 202615 min read

Marketing vs. sales for funeral directors: why the distinction matters before you hire anyone

Marketing and sales aren't the same thing. Here's what a funeral marketing agency can actually control, and what depends entirely on your own team.

11 July 202613 min read

Why Visibility Doesn't Mean More Funerals Overnight

More visibility online doesn't mean more bookings straight away. Here's a realistic timeline for what to expect from funeral home marketing.

9 July 202613 min read

How much does funeral home marketing cost? A straight answer for independent funeral directors

What does funeral home marketing cost in the UK? A clear breakdown of setup fees, retainers, and what independent funeral directors should expect to pay.

8 July 202618 min read

What does a funeral marketing agency actually do?

What does a funeral marketing agency actually do day to day? A plain-English breakdown of what's included, and what isn't, for independent funeral directors.

8 July 202614 min read

Ai Search

What Is GEO and Why Should Funeral Homes Care About It in 2026?

What is GEO for funeral homes? A plain-English guide to Generative Engine Optimization, why AI search changes everything, and what to do in 2026.

19 June 202636 min read

Funeral Home Local Search Visibility: What it Means and How to Check Yours

Learn the six signals that determine whether families find your funeral home online, what each visibility dimension means, and how to check yours free.

15 June 202613 min read

Funeral Home PPC Keywords in the UK: The Keywords Worth Bidding On (And the Ones to Avoid)

UK funeral home PPC keywords: which terms to bid on, which to avoid, and how to build a negative keywords list that protects your ad budget.

4 June 202640 min read

Industry News

How the funeral industry is changing: digital transformation, Death Tech, and what it means for independent funeral directors

Funeral industry digital transformation: direct cremation at 20%, Death Tech rising, CMA pricing rules live. What independent funeral directors must do in 2026.

21 May 202627 min read

How to Set Up a Funeral Home Google Ads Campaign (Structure and Strategy)

How to set up a funeral home Google Ads campaign that generates at-need calls. Structure, keywords, bidding strategy, written for independent funeral directors.

15 May 202640 min read

Google Ads vs SEO for Funeral Homes: Which Should You Prioritise?

Google Ads vs SEO for funeral homes: which channel should independent funeral directors prioritise? Compare costs, speed, longevity and ROI.

11 May 202646 min read

How Much Do Google Ads Cost for Funeral Directors in the UK?

UK funeral directors pay £10–£30 per click on Google Ads. Here is the full CPC breakdown by keyword and city, monthly budget guide, and cost-per-lead data.

1 May 202636 min read

Can funeral homes run Google Ads: do they work and are they worth it?

Google Ads can drive immediate enquiries for funeral homes, but only if set up correctly. Find out what works, what to avoid, and whether PPC is right for you.

28 April 202631 min read

Can Independent Funeral Homes Outperform Corporate Chains in Local Search?

Corporate funeral chains have bigger budgets. But in local search, independent funeral homes have structural advantages money can't buy. Here's the evidence.

22 April 202630 min read

Keyword Research for Funeral Directors: How to Find What Families Are Searching

UK funeral keyword data for directors: what families search, volumes and intent, long-tail wins, and how to build a keyword map in 2026.

20 April 202636 min read

Technical SEO for Funeral Home Websites: A Plain-English Guide [2026]

Technical SEO doesn't have to be complicated. A plain-English guide to page speed, schema, mobile indexing, and crawlability for independent funeral directors.

16 April 202635 min read

On-Page SEO for Funeral Homes: What Every Page Needs [2026 Guide]

On-page SEO for funeral homes: title tags, meta descriptions, schema markup, headings, and page speed explained for UK independent funeral directors.

13 April 202638 min read

How Long Does SEO Take for a Funeral Home?

How long does SEO take for a funeral home? GBP visibility improves in 4 to 8 weeks. Website rankings take 3 to 6 months. Authority builds over 6 to 18 months.

10 April 202625 min read

Funeral Home Google Reviews: How to Respond and Build Lasting Trust

Every Google review response is read by future families. Learn how to respond to positive and negative reviews to protect your funeral home's reputation.

8 April 202628 min read

Local Citation Building for Funeral Directors: Which Directories Actually Matter

Local citation building for funeral directors: which directories genuinely improve local rankings, how NAP consistency works, and where to focus first.

8 April 202620 min read

NAP Consistency for Funeral Homes: Why It Matters and How to Audit It

NAP consistency matters for funeral home local SEO. Contradictory listings can cost Map Pack visibility, which captures 44% of local search clicks. Audit yours.

20 March 202623 min read

What Funeral Directors Near Me Searchers Actually Want (And How to Be Found)

When families search 'funeral directors near me', they want trust, proximity and a credible local presence. Here's how independent funeral directors get found.

19 March 202623 min read

Funeral Home Google Business Profile: Get Found and Win More Enquiries

Funeral home Google Business Profile: how to set up and optimise it, rank in the Map Pack, and generate reviews that win enquiries. Guide for funeral directors.

18 March 202623 min read

How to Rank Your Funeral Home on Google Maps in 2026: A Complete Guide

A complete guide to ranking a funeral home on Google Maps: Google Business Profile, reviews, site structure, and the ranking factors that matter in 2026.

17 March 202645 min read