Guides in this section
On-page SEO for funeral homes: what every page needs
- Covers the full on-page checklist: title tags, meta descriptions, heading structure, schema markup, image alt text, and internal linking, specific to funeral home page types.
- Explains the CTR (click-through rate) relationship: meta descriptions aren't a direct ranking factor, but they can lift click-through by 5-10%, which sends Google a positive relevance signal.
- Provides a practical meta description formula built for funeral service pages, with a worked example.
Technical SEO for funeral home websites
- Covers Core Web Vitals (LCP, INP, CLS) and why page speed and mobile-first design directly affect local ranking, not just user experience.
- Explains HTTPS, canonical tags, and XML sitemap requirements specific to a funeral home site structure.
- Sets out why a fast, technically sound site is a prerequisite for content and local SEO work to actually convert into rankings.
How long does SEO take for a funeral home?
- Sets realistic expectations: most funeral homes see meaningful Map Pack improvement within 60 to 90 days, not overnight.
- Explains which factors speed up or slow down results, including competition level, existing domain trust, and starting technical condition.
- Addresses the "why hasn't it worked yet" question independents commonly ask agencies in month one.
Keyword research for funeral directors
- Sets out a six-step process, from listing core services as seed keywords through to assigning each keyword to a specific page.
- Names free tools that are sufficient for most of the process: Google Keyword Planner, Search Console, and Ubersuggest's free tier.
- Explains why UK search volumes for specialist funeral terms often appear artificially low, and why that's a first-mover signal, not a sign the market doesn't exist.
Can independent funeral homes outperform corporate chains in local search?
- Makes the structural case: proximity, GBP consistency, and genuine reviews cost almost nothing but deliver local ranking signals that chains cannot simply outspend.
- Distinguishes this from a general "how to rank" guide by focusing specifically on the strategic reasoning behind the local algorithm's bias toward single-location businesses.
- Addresses budget reality directly for lower-digital-maturity independent firms deciding where to focus first.