Are you still the first choice in your town, or is the door open to the chains?
You have built decades of community trust and a reputation families rely on. But national and corporate funeral groups are increasingly outranking and outspending independents online. Quiet gaps in visibility and conversion can hand them enquiries that should have been yours.
Free. Takes a few minutes. No marketing expertise required.
- Local Visibility, appearing when local families search.
- Trust and Authority, an online presence that matches your standards.
- Enquiry Conversion, turning interest into contact.
- Strategic Positioning, protecting your area for the long term.
A strategic check, not a generic marketing quiz
IFM is a growth partner built specifically for established independent funeral directors. Not a generalist agency running disconnected services or one-off campaigns, but a specialist working alongside owner-led firms who want predictable enquiries without becoming marketing experts themselves.
One funeral home per town
While our partnership is active, we work with a single funeral home in your town. That exclusivity makes the relationship strategic rather than transactional, your local position is something we protect, not a slot we resell to a competitor down the road.
We open the door, you welcome the family
IFM helps your firm become more visible, more trusted, and easier to contact. Once an enquiry arrives, the care of that family stays entirely in your hands, exactly where it belongs. We influence how you are found and chosen, never how you serve.
Local Visibility
Whether local families reliably find you when they search.
Trust and Authority
Whether your online presence reflects your offline standing.
Enquiry Conversion
Whether interest turns into calls, forms, and contact.
Strategic Positioning
Whether your area is protected against larger competitors.
Meet Paul Birkett
I built Independent Funeral Marketing because I saw a real problem: independent funeral homes were being failed by generic marketing agencies that had no idea how to speak to grieving families, or how the funeral profession actually works.
My background is unconventional, Formula One, Hollywood visual effects, then 15 years building digital marketing businesses. That breadth is exactly why IFM works, and why this check reflects how I actually assess a funeral home's position, not a generic marketing checklist.
Read Paul's full story"Independent funeral homes are the heart of their communities. They deserve marketing that reflects that, not generic PPC campaigns and copy-paste content written by someone who has never met a funeral director."
Paul Birkett, Founder, IFM
See how well your digital presence matches the service you deliver
In a few minutes you will get a tailored view of where your funeral home is strongest, where it may be vulnerable, and the next best steps to stay the first choice in your area.
Free, quick, and easy to complete. No obligation, no sales pressure.
Common questions
Is this the same as the Free Visibility Scorecard?
No. This is a short self-assessment based on your own answers. The Free Visibility Scorecard checks your actual live data, including your rankings, Google Business Profile, and website. You can complete both.
Is this free?
Yes, with no cost and no obligation to proceed.
How is my score calculated?
Your score is based on your answers across four areas of funeral home marketing: local visibility, trust and authority, enquiry conversion, and strategic positioning. It reflects your own assessment, not live data.
What happens after I submit?
Your results appear on screen immediately. If your funeral home fits our independent-only criteria, a member of the IFM team may follow up with a personalised review.