Privacy Policy

1. Who We Are

Independent Funeral Marketing ("IFM", "we", "us", "our") operates this website. We are committed to protecting your personal data and being transparent about how we use it.

2. Data We Collect

We may collect the following personal data when you use this website or enquire about our services:

• Name and email address (via contact forms)
• Phone number (if provided voluntarily)
• Business name and role
• IP address and browsing data (via analytics cookies)
• Calendly booking data (managed by Calendly under their own privacy policy)

3. How We Use Your Data

We use your personal data to: respond to enquiries, provide our marketing services, send relevant communications you have consented to, and improve our website using anonymised analytics.

4. Legal Basis for Processing (UK/EU)

We process your data on the basis of: your consent (for marketing communications), legitimate interest (for responding to business enquiries), and contractual necessity (for delivering services to clients).

5. Data Retention

We retain personal data only for as long as necessary for the purposes described above, or as required by law.

6. Your Rights

Under UK GDPR, you have the right to access, correct, delete, or restrict processing of your personal data. Contact us at the email in our footer to exercise these rights.

7. Third Parties

We do not sell your personal data. We may share data with trusted service providers (such as email platforms and analytics tools) under data processing agreements.

8. Cookies

We use cookies as described in our Cookie Policy. You can manage your preferences at any time via our cookie consent settings.

9. Contact

For any privacy-related queries, please contact us using the details in the site footer.