Podcast

Funeral Home Marketing Podcast

The Funeral Home Marketing Podcast helps independent funeral directors get more calls, build trust, and grow locally through practical marketing strategies. No fluff, no jargon, just what actually works for funeral homes.

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All Episodes

7 episodes — updated automatically when new episodes are published.

Ep 7 6 May 2026 24:37

Local SEO for Funeral Directors: The Citation Strategy to Beat Corporate Chains

Most funeral directors are wasting time updating the wrong directories. For years, local SEO advice told businesses to submit their details to hundreds of online listings. But Google’s algorithm has evolved. Today, citation quality, consistency, and trust matter far more than...

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Ep 6 1 May 2026 22:56

Funeral Home Marketing: How Independent Directors Can Win Online with Local SEO and NAP Consistency in 2026

Most independent funeral directors don’t have a visibility problem… They have a strategy problem. You can read the full guide " NAP Consistency for Funeral Homes: Why It Matters and How to Audit It " here. In this episode, I break down exactly how funeral homes can attract more...

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Ep 5 24 April 2026 23:11

Funeral Home Marketing: How Independent Funeral Directors Win More Families in 2026

Most funeral directors don’t have a marketing problem. They have a visibility problem. In this episode, we'll break down how independent funeral homes can compete, and win, against corporate chains like Co-op and Dignity using modern digital marketing strategies that actually...

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Ep 3 20 April 2026 25:59

Google Business Profile for Funeral Homes: How to Rank in the Map Pack & Get More Calls

Most funeral homes already have a Google Business Profile. But here’s the problem… Most of them are invisible. When a family searches for a funeral home, Google doesn’t show ten options. It shows three. That’s the Map Pack. And that’s where the decision is made. If your funeral...

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Ep 3 15 April 2026 21:49

How to Rank a Funeral Home on Google (Local SEO Strategy That Drives Calls)

Most funeral directors rely on word of mouth, reputation, and community presence. But here’s the reality… Families now search Google first. And when they do, they don’t scroll. They choose from the top results, especially those in the Google Map Pack. In this episode, I break...

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Ep 2 13 April 2026 21:40

Why Funeral Directors Need Local SEO (And Why Most Get It Wrong)

Why do some funeral homes consistently get calls… while others barely show up? The difference is local SEO. In this episode, I break down why local SEO is the single most important marketing channel for funeral directors, and how it directly impacts visibility, trust, and...

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10 April 2026 20:01

How to Respond to Funeral Home Google Reviews (With Real Examples That Build Trust)

How do you respond to funeral home Google reviews… without sounding scripted, defensive, or insensitive? In this episode, we break down exactly how funeral directors should handle positive, negative, and neutral Google reviews with clarity, professionalism, and empathy. You’ll...

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Want this kind of strategy applied to your funeral home?

Everything covered in the podcast, IFM applies for independent funeral directors as a done-for-you integrated marketing system. Book a free call to see if your area is available.

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