Free assessment, no obligation

How visible is your funeral homein local search?

Get a free 30-point visibility risk score for your funeral home. We check your local search rankings, Google Business Profile, website, reviews, and competitor presence using real data, not a quiz.

Get my free visibility score

What we check

Local search visibility

Whether your funeral home appears when families search for a funeral director in your area.

Google Business Profile

The strength and completeness of your Google Maps presence, including reviews and star rating.

Website conversion

How well your website is set up to convert visitors into enquiries on mobile and desktop.

Review signals

The volume and quality of your online reviews compared to local standards.

Competitor pressure

How many competitors are ranking ahead of you for your key local search terms.

AI search readiness

Whether your website is structured to appear in AI-powered search results and answer engines.

This scorecard is for you if...

  • ✓ You run an independent or family-owned funeral home
  • ✓ You want to understand where you stand in local search
  • ✓ You are the owner, director, or decision-maker
  • ✓ You have an existing website and at least one location
  • ✓ You are open to a structured marketing approach

This is not for...

  • ✗ Corporate or national funeral groups
  • ✗ Businesses without an existing website
  • ✗ Start-ups or pre-launch funeral businesses
  • ✗ Those looking for one-off campaign support
  • ✗ Businesses outside the independent sector

How it works

1

Complete the form

Takes 3 to 5 minutes. We ask about your funeral home, location, and current marketing.

2

We check your data

We pull your real visibility data, including rankings, GBP profile, and website health.

3

See your score

Your 30-point score appears on screen and is sent to your email, with a recommended next step.

IFM operates on an exclusive territory basis. We work with one independent funeral home per town. If your area is already protected, we will let you know. If it is available, completing this scorecard is the first step.

Get your free visibility score

No cost. No obligation. Results on screen in under 20 seconds.

Step 1 of 5 Funeral home details

Tell us about your funeral home

Common questions

Is this scorecard free?

Yes. The visibility scorecard is a free tool from Independent Funeral Marketing. There is no cost and no obligation to proceed.

What data do you use to score my funeral home?

We use public data from Google search results, your Google Business Profile, and your website. We do not require access to your Google account or any login credentials.

How accurate is the score?

The score is based on real-time data from the same sources families use when searching for a funeral home. It reflects how visible your business appears to someone searching in your area today.

What happens after I submit?

Your score appears on-screen within 15 seconds and is also sent to your email address. If your funeral home fits our independent-only criteria, a member of the IFM team may follow up with a personalised review.

What if my area is already taken?

IFM works with one funeral home per town. If your area is protected by an existing IFM partner, we will let you know. We will not share your submission with any other business.